Choose a pink car
When you book, ask for a Think Pink driver. Our pink cars run alongside the regular Goldstar fleet across Peterborough.
Think Pink campaign
Think Pink: Female Taxi Drivers at Goldstar
Goldstar is proud to support Think Pink Drivers, a campaign celebrating and supporting female taxi drivers here in Peterborough.
About the campaign
Why Think Pink
Think Pink is a grassroots campaign supporting women in the taxi and private hire industry. It celebrates the female drivers already on the road in Peterborough and works to create clearer pathways for more women to join the trade, through training, mentoring, and visible day-to-day support.
Look out for our pink vehicles across the city. If you spot one on a job, give a wave. If you are a woman thinking about driving for a living, or a passenger who wants to choose a pink car, this page is for you.
Goldstar has been family-run in Peterborough since 2002. We are a licensed Peterborough private hire operator, and we believe the best fleets reflect the communities they serve. Supporting Think Pink is a small, visible way we put that belief into practice.
How to support
Three small ways to back Think Pink
Every pink car on the road, every post shared, and every new driver we welcome is one more step towards a more visible, more representative trade.
Spread the word
Tell friends and family, share our posts, and help us reach more riders and more drivers who want to join the team.
Apply to drive
We are always looking for great drivers, and we are especially keen to welcome more women into the Goldstar team.
Join the team
Female drivers welcome. Call our office line or email us to apply.